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Sales Programs (Click to Expand)
The Local Marketing Group (“LMG”) program is intended to generate brand enhancement, lead generation and training initiatives for Trane and our local dealer group. Together, Trane, its dealers and local distribution allocate funds from the sale of specific equipment for local market advertising, individual dealer lead generation and training intended to drive sales of Trane equipment. All dealers are charged 2.5% fee of residential equipment to help meet these goals.
The Preferred Dealer Program (formerly Placemat) is designed to provide American Standard Dealers a comprehensive portfolio of marketing, promotion, incentive, and training options to effectively support and grow American Standard residential equipment sales.
The Sales Plan funds are to be exclusively used to support American Standard programs and products.
Dealer must be enrolled in the Preferred Dealer Program by March 31, 2023..
Our New Dealer conversion sales plan exists to provide Trane Dealers with an incentive to purchase American Standard Residential HVAC Product. Reach out to your Account Manager for more details.
Resources (Click to Expand)
The Marketing Resource Center (MRC) is your one stop shop for Orderable Marketing Literature/Materials
Navigate to MRC via ASDealerNet (Marketing Center -> Order Marketing Materials)
American Standard Dealer Development ( Advertising/CO-OP)
Attached is a detailed guide into American Standard's CO-OP guidelines. You will find details around Branding, Digital Marketing, Traditional Media, Training, and Other forms of advertising.