Sales Programs (Click to Expand)
The Local Marketing Group ("LMG") program is intended to generate brand enhancement,lead generation and training initiatives in conjunction with Trane and the distributor by allocating funds from the sale of specific equipment for loacl market advertising, individual dealer lead generation and training to drive sales of Trane equipment. All dealers are charged 2.5% fee of residential equipment.
The preferred dealer program is designed to provide Trane Dealers a comprehensive portfolio of marketing, promotion, incentive, and training options to effectively support and grow Trane residential equipment sales.
The Sales Plan funds are to be exclusively used to support Trane programs and products.
Dealer must be enrolled in the Placemat Program by March 31, 2023.
Resources (Click to Expand)
The Marketing Resource Center (MRC) is your one stop shop for Orderable Marketing Literature/Materials
Navigate to MRC via Comfortsite (Marketing Center -> Order Marketing Materials)
Trane Dealer Development (Advertising/CO-OP)
Attached is a detailed guide into Trane's CO-OP guidelines. You will find details around Branding, Digital Marketing, Traditional Media, Training, and Other forms of advertising.
